“The unveiling of a new logo, a heart icon, marks the latest phase of Luxury Travel’s evolution and continuous growth. Our sincere service is from our heart, touching your heart.’’
The new-look logo symbolizes the innovation, creativity, and development of Lux Travel Group Ltd. The “Travel” font is smooth, reflecting the flexibility in the services provided by the company.
The logo heart shaped is solid, simple, elegant, luxurious, easy to understand and eye-catching. The logo has two dominant colors. The black stands for the high standard and the gold color for luxury. The gold color also represents balance and stability because it is important for us to work on win-win situations. White is for our transparency.
The shape of the heart icon reflects the core values of excellent service by which we judge our performance in everything we do: Attitude, Art of Service and Efficient Processes. Our people have the knowledge, skills and positive attitude in their hearts to provide excellent service to the most sophisticated travelers.
Our Mission is to provide “Wow” Services to the Most Sophisticated Travelers. And our new slogan “Touching Hearts” is a strong message, a firm commitment, and, a promise to our clients and partners.