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Local luxury – This month, we interviewed Mr Pham Hà, founder and CEO of Luxury Travel Co, Viet Nam’s first full-service luxury tour company, about the infancy of luxury travel in Việt Nam.
By cindycao | September 30, 2008
This month, we interviewed Mr Pham Hà, 
founder and CEO of Luxury Travel Co, Viet Nam’s first full-service luxury tour company, about the infancy of luxury travel in Việt Nam.
What does luxury travel really mean?
Well, luxury is a relative term. Our concept of luxury travel is comfort, elegance, sophistication, service excellence and unique experiences. Nothing is impossible in the whole luxury travel meaning, and it is about far more than just sightseeing.
What is an approximate price for a week’s worth of luxury travel arrangements?
Our world-class customers spend an average of US$2,000 – 2,500 per week on luxury services including five-star accommodations, private transfer and touring in a deluxe vehicle with an expert guide and driver. They require meals in carefully appointed restaurants where they receive a special welcome.
Many big spenders are short on time. What are the travel priorities when planning a short trip?
The hotel needs to be in live with the customer’s expectations as far as location people are also looking for lifestyle experiences like exclusive and trendy restaurants as well as innovative visits to new attractions that are beyond those in standard itineraries.
In addition to the money they bring in, what makes the discerning tourist so valuable to Luxury Travel Vietnam? How loyal are your clients?
They help us in our continuous endeavor to stay ahead of the game. We seek out the hidden secrets of a destination and offer these to our customers. Thanks to these people, we maintain our leading position in the luxury travel market in Việt Nam and Indochina. Customers are loyal as long as their operator keeps surprising them with new ideas and new extremes of excellence that exceed expectation.
What are the expectations of those seeking luxury travel in Việt Nam?
In Việt Nam, our customers seek luxury in stylish accommodations at popular beach destinations, like Phú Quốc island, Vũng Tàu, Mũi Né, Nha Trang, Hội An and Đà Nẵng, or in the glamorous new five-star hotels of the big cities. They also look for unique experiences such as visits to modern art galleries and the chance to discover rarely visited sites. They also look for unique experiences such as visits to modern art galleries and the chance to discover rarely visited sites. They want us to offer an in-depth and more intimate approach to the rich local culture of Việt Nam and beyond. Vietnam Discovery Magazine, Ministry of Sports, Culture and Tourism of Vietnam, September Issue, 2008
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